K-12 EdTech Web Application (Charter Schools USA)
Project Summary
A proprietary 0-to-1 K-12 EdTech web application built from scratch for Charter Schools USA, designed to standardize goal-setting practices across 87 schools and give corporate leadership real-time visibility into academic performance across the network.
Problem Statement
As Charter Schools USA scaled, average academic performance across the network was declining. High-performing schools were succeeding consistently but their practices were undocumented and not being shared. Lower-performing schools had no framework to guide improvement. Teachers were managing student goals across disconnected spreadsheets and Word documents with no visibility at the corporate level and no consistency across schools.
The Solution
I conducted discovery across 87 schools, identifying what high-performing schools were doing differently and translating those practices into a web application that gave every school a consistent, structured way to set and track student goals. Teachers were onboarded through a champion model, where early adopters at each school were trained first and became peer advocates for the rest of their colleagues. Adoption was tracked through goal completion rates and office hours attendance, with declining support requests used as a leading indicator that usability was improving. The product launched within five months of development start.
Responsibilities
(See my Core Responsibilities across all projects)
• Drove the full product vision and roadmap as the sole PM, owning every decision from discovery through launch
• Conducted user research across 87 schools, interviewing teachers, principals, and corporate leadership to document requirements and map high-performing school practices
• Created storyboards and working interactive prototypes to validate the product concept with end users before development began
• Authored PRDs and functional specifications, leading an 8-person development team through Agile sprints with CEO-level sprint reviews
• Managed teacher adoption through a champion model, weekly office hours, and in-person training sessions across the school network
• Tracked goal completion rates and office hours attendance as leading indicators of product health before academic outcomes confirmed success
Outcome
• Product launched within five months of development start
• Letter-grade increase in 38% of schools within two years of launch
• Replaced disconnected manual tools across 87 schools with a single unified platform
• Declining office hours attendance confirmed improving teacher self-sufficiency before academic outcomes appeared