Salesforce Student Success Hub (Boise State University)
Project Summary
As Product Owner for Boise State University's Salesforce Education Cloud Student Success Hub, I owned the product roadmap and delivery for an EdTech SaaS platform centralizing academic advising workflows, student data, and advisor-to-student communication across the university.
Problem Statement
Boise State University lacked a unified platform for academic advising. Advisors across multiple colleges were working in disconnected systems with no standardized way to track student interactions, manage advising workflows, or communicate with students at scale. The university needed a single platform that could support advisor onboarding across all colleges while accommodating the unique needs of each department.
The Solution
The Salesforce Education Cloud Student Success Hub was implemented as the university's centralized advising platform. I managed the product backlog and roadmap, facilitated sprint planning, and led discovery sessions with academic advisors across multiple colleges to define use cases and functional requirements for new features. Key initiatives included bidirectional SMS texting between advisors and students, drop-in advising, advising directory, action plans, and RAD hold management. Feature prioritization balanced university-wide advisor onboarding commitments against technical capacity and sprint timelines.
Responsibilities
(See my Core Responsibilities across all projects)
• Owned the product backlog and roadmap, facilitating sprint planning in Jira across a cross-functional team including a business analyst, integration developers, a change management lead, and a Salesforce partner
• Led discovery and requirements gathering sessions with academic advisors across multiple colleges to define use cases and functional requirements for new features
• Translated advisor feedback into prioritized roadmap decisions, balancing university-wide onboarding commitments against technical capacity and sprint timelines
• Served as the primary product escalation point for platform questions and issues across the advisor community
Outcome
• Successfully onboarded academic advisors across multiple colleges onto the Student Success Hub platform
• Bidirectional SMS texting feature advanced from discovery through requirements definition
• Delivered iterative feature releases supporting university-wide advisor onboarding goals